Background - Raised seed capital from Howard West, Executive Producer of Seinfeld, and incorporated under Navigate Media, Inc. Published 72-80 full-color pages per issue, bi-monthly from 11/95 to 4/97. National newsstand distribution increased from 50,000 to 85,000. Advertisers included Earthlink, Philips, Columbia House, MCA Universal, Randomhouse, Infoseek, US Robotics, IDT, Land's End, Spiegel and Emusic. Revenue topped $1 million in 1996. See cover photos and reviews of Websight Magazine.

• Editorial - Recruited and managed a small, in-house staff and a diverse group of freelance writers. Line-edited all copy and wrote news items, website reviews and one or two feature articles per issue (See writing samples). Led weekly editorial planning meetings and conceived/approved ideas for feature stories.

• Internet - Oversaw our Web development. Designed and coded our pre-launch site in March 1995. Two years later, Websight operated three websites and provided over 10,000 free homepages to registered users (created with an in-house form-based production tool). More than 80% of subscriptions and over 20% of revenue was generated online.

• Marketing - Websight had no marketing budget, except for exhibit space booked at several key tradeshows. Created an ongoing public relations campaign which resulted in coverage by MSNBC, CNET TV, Wired.com and numerous other websites. Initiated an online campaign whereby each website mentioned in the magazine (over 400 per issue) was contacted and encouraged to link back to Websight.com.

Spring Internet World 1995 - I moderated a 500-person session: "Video Streaming Through the Web: Video on Demand is the Holy Grail of Telcos and Cable Companies". At our booth we debuted Websight.com and pre-sold $12K of magazine subscriptions.

Comdex Fall 1995 - We debuted our premier issue and sold over $17K in subscriptions. Instead of booking $500 per night rooms, we rented a Winnebago and turned it into a rolling billboard operating out of the Circus Circus RV park. Since cab lines were often over two hours long, we also used it as a mobile sales office, shuttling potential advertisers back and forth to their hotels.

• Distribution - Worked closely with newsstand distributor (Curtis Circulation) to increase circulation and efficiency. Met with key specialty distributors and analyzed monthly return reports.

• Print Production - Developed and managed the entire process, including vendor relationships. Responsible for a $400K annual budget. Negotiated with printers, planned folios and flew to each press check. Hands-on experience with page layout, color correction and digital manipulation of photographic images.

Photography - Websight operated with an almost non-existent photo budget. In order to illustrate each issue, I developed a plan to use a mix of in-house photography, digitally enhanced public domain images, images sourced from the Web and royalty-free publicity photos. I also persuaded top photographers like John Eder and John Dunne to shoot covers at nearly pro-bono rates.