Background - KFI-AM-640 was Cox Radio's highest rated and top-billing station. I transfered from Cox Interactive to become the youngest Marketing Director in the company. KFI was already well established in the market, with a tradition of controversial outdoor creative. KFI unique brand of "more stimulating" talk radio (ie, tell-it-like-it-is, irreverant, controversial, informative, entertaining) was well established.

• Outdoor Creative Developed all creative for outdoor, direct mail and TV campaigns. KFI's bi-annual outdoor campaigns had become a fixture of the urban landscape, so I had our billboards initially posted upside down, which attracted a lot of attention. I also created campaign slogan such as "Warning: Mind Altering Stimulant" and "God Listens, Shouldn't You?".

• Media Buying Negotiated and purchased all outdoor media directly. Formalized competitive bidding process among eight vendors. Implemented a Cost per Point analysis which resulted in 60% more reach per campaign. Worked with agency (Western/Initiative) on television buys.

• Publicity I created the station's first press kit which resulted in a feature article in LA Times on our morning show host. I also designed station events which resulted in substancial media coverage, including a Pot Bellied Pig Protest, Millinium Baby Content, and several Free Gas Giveaways.

• On-Air Promotions Wrote and produced :10, :15, :30 and :60 on-air station promos.

• Event Promotions I revamped the promotions department, developed a street team, and created a map of geographic target areas based on Arbitron data. Launched a summer-long "takin' it to the street" campaign where we broadcast live from a different community event every weekend. Took home the Blue Ribbon for "best radio station" the first year we participated in the LA County Fair. Worked with advertising dept to produce "Stimuland", the first major event in station history which attracted 18,000 listeners and generated over $200K in sales.

• Cross Promotions - Negotiated cross promotions with event organizers and other media, including the Los Angeles Times, KCOP-13 UPN, The L.A. County Fair, Universal Studios and Ringling Brothers.

• Advertising Support Developing promotions for major advertisers which benefitted both station and advertisers. Attended all sales meetings with key direct accounts and agencies.